Basic Attention Token is an ERC20 token based on Ethereum. The peculiarity of the system is that with the help of the free Brave browser, users can hide ads and watch only the internal ones, for viewing which users will receive BAT tokens.

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Basic Attention Token

A unique collaboration that led to a novel on-chain transaction to purchase paid advertising space by a decentralized autonomous organization (DAO)

Nouns DAO and Brave: Engaging with the Web3 community to champion transparency and decentralized collaboration | Brave Browser

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💥 Detailing Brave's collaboration with NounsDAO, the first decentralized autonomous organization (DAO) to formally purchase a Brave Ads campaign
https://brave.com/nouns-dao/